How to Take Your Email Marketing to the Next Level

Many leads aren't ready to purchase the moment they first engage with your brand. Since buying cycles vary between the industries, products and services, lead nurturing plays an essential role in the digital world. Email marketing remains one of the fastest and most effective methods of lead nurturing. It's crucial to use automation as effectively as possible in order to manage an effective email marketing campaign. Understanding and implementing email best methods can dramatically improve your email strategy and deliver an immediate ROI to your company. No matter what it is Constant Contact, Hubspot, Pardot or some other email marketing platform making sure you segment and develop leads through email workflows can be a major factor to build relationships and move leads through the funnel. It is essential to keep your clients on their minds and encourage them to keep you in mind through frequent contact. Segmenting your lists of emails allows you to design specific messages to each individual. Marketing professionals have observed an increase of 7600% in revenue from segmented campaigns. By segmenting, you are able to attain high levels of personalizedization through the collection of data about individuals who might be interested in your service or product. How 5 How 3

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